Cascade Designs is the parent company of the outdoor brands MSR, Therm-a-Rest, Platy, SealLine, PackTowl and Varilite. I worked on a variety of projects across all the brands including social media and blog posts, emails, packaging, product labeling, trend research, concept illustrations, image manipulation and more.
Holiday Gift Guide
Web Marquee Header
Social Media Posts & Reels
Branded Web Marquees
Dealer Workbook
Therm-a-Rest
Stickers | Swag | Merch
On-product labels
MAP Promo email series
YouTube Shorts + Instagram Reel Imagery
On-Product Woven Label
YouTube Thumbnails + Graphics
Assets for Amazon
Product Detail Pages: image optimization, in-studio + lifestyle art direction, styling, post-production image selection, color correction, photo manipulation, user experience and user interface design. Completed image requests to retailers such as Amazon and REI. Approved REI’s PDP imagery, copy, and technical specs.
MSR
Homepage Web Video Marquee (low quality)
Provided all imagery for Amazon PDP pages.
Paid Affiliate Ads
Print Magazine Ad
PackTowl
Quick-turn-over PackTowl Summer Campaign boosted product sales by 185% within the first week.
Paid Affiliate Ads
Paid affiliate ads highlighting recognition from Wirecutter Magazine.
Instagram Reels
Platypus
On-product pattern design
YouTube Thumbnails + Graphics
YouTube Thumbnails + Graphics
Trend Research / Ideation
