Backpacking.jpg

MSR Social Media

Curated social videos and posts for @msr_gear on Instagram. UCG-style content, Reels, educational videos linked to the blog, Summit the Register.

Gift Guide Campaign for Cascade Designs

ROLE
Graphic and Digital Design

PROJECT
The Gift Guide Campaign sought to give consumers thoughtful suggestions for the holidays. The goal was to generate $400k in revenue, by connecting with our audience through a variety of channels including paid and organic social media posts, videos, emails, affiliate ads, and our website.